Seddon REal Estate

Seddon Real Estate

Case Study

Local SEO Success for a Leading Real Estate Agency in Marlborough

Client: Leading Real Estate Agency in Marlborough


Marlborough’s prominent real estate agency recognized the importance of optimizing its online presence to enhance local visibility and attract potential clients. In pursuit of this goal, they partnered with, a renowned digital marketing agency known for its expertise in local SEO strategies.


The real estate agency faced several challenges in its online marketing efforts:

1. Limited Local Visibility: Their website was not ranking well for critical local search queries, causing them to miss out on potential clients in the Marlborough area.

2. Incomplete Google My Business Profile: Their Google My Business (GMB) profile was not fully optimized, hindering their chances of appearing in the local map pack and search results.

3. Content Marketing Gap: The agency needed to establish itself as an authoritative voice in the local real estate market through content marketing, including regular blog posts and social media updates.

Solution: devised a comprehensive local SEO strategy to address the client’s specific needs and challenges:

1. Website Optimization: The agency conducted an in-depth website audit and implemented on-page and technical SEO improvements to ensure the website was optimized for local search queries.

2. Google My Business Optimization: A complete and optimized Google My Business profile was created, including accurate business information, high-quality images, and consistent updates.

3. Content Marketing Strategy: developed a content marketing strategy that involved creating and publishing regular blog posts and social media updates focused on local real estate market trends, buying and selling tips, and community insights.

4. Local Link Building: The agency implemented a link-building strategy to enhance the website’s authority and credibility in the Marlborough real estate market.


The collaborative efforts of the leading real estate agency in Marlborough and yielded significant results:

1. Improved Local Visibility: The agency’s website began to rank prominently for relevant local search queries, resulting in increased organic traffic and inquiries from potential clients in the Marlborough region.

2. Enhanced Google My Business Presence: Their optimized GMB profile achieved higher visibility in local search results, and they received more calls and directions through their GMB listing.

3. Established Authority: The consistent content marketing efforts helped the agency position itself as a trusted source of information in the local real estate market, fostering credibility and trust among potential clients.

4. Increased Engagement: Regular blog posts and social media updates increased engagement on their website and social media channels, creating a community of interested and informed prospects.


The collaboration between the leading real estate agency in Marlborough and exemplifies the impact of a well-executed local SEO strategy. By optimizing its website, creating a robust Google My Business profile, and implementing a content marketing strategy, the agency improved its local visibility and established itself as a trusted authority in the local real estate market. This case study underscores the significance of local SEO in driving online success for businesses targeting local audiences.

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